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You can run ads with either FBA or FBM (Fulfilled by Merchant). However we strongly recommend FBA if you can manage it — products fulfilled by Amazon automatically earn the Prime badge, which significantly increases conversion rates. Shoppers trust Prime and filter by it constantly. If you're already on FBA, your Prime badge is automatic and your ads will perform better because of it.

No — Brand Registry is not required to get started. Sponsored Products advertising (which is what we primarily use) is available to all sellers. That said, Brand Registry does unlock additional ad formats like Sponsored Brands and A+ content, which can further boost results. We'll let you know if and when it makes sense for your brand to pursue it.

If you're enrolled in FBA — yes, automatically. Amazon handles fulfilment from their warehouses so Prime eligibility is instant. If you're not on FBA, you'd need to apply for Seller Fulfilled Prime separately, which has strict speed and performance requirements. FBA is by far the easier route and what most of our clients use.

A Professional Seller account ($39.99/month) is required to run Amazon ads. The Individual plan does not have access to Sponsored Products advertising. If you're serious about growing on Amazon, the Professional account is essential and more than pays for itself once campaigns are running.

Yes — listing optimization is included in our onboarding. Great ads with a weak listing is a wasted investment, so we review your title, bullet points, description, and images before launching. We'll give you specific recommendations on what to improve to maximize conversion once our traffic starts flowing to your page.Listing review included

We primarily run Amazon Sponsored Products — the most effective ad format for driving direct sales. We build a structured set of campaigns including exact match keyword campaigns targeting high-intent buyers, broad match discovery campaigns to find new customers, and automatic campaigns to harvest new keyword data over time. As your account grows we add Sponsored Display and Sponsored Brands where relevant.

We use a combination of tools and research — search volume data, competitor analysis, your existing Google presence (if any), and Amazon's own suggested keywords. We prioritize keywords where purchase intent is highest, meaning people searching these terms are ready to buy, not just browsing. We then refine the list weekly as real campaign data comes in.

On the Starter plan, we optimize every two weeks — reviewing search term reports, adjusting bids, adding negative keywords, and promoting winning keywords. On the Growth plan, we optimize weekly and also run A/B tests on ad copy and targeting. The more frequently we optimize, the faster your results improve.

We do — completely. We write all headlines, bullet points and targeting strategy based on your product's key differentiators and what your target customer cares most about. You'll see what we've built before it goes live and can give feedback. We don't need you to write anything.

The Starter plan covers up to 3 campaigns which is ideal for focusing on one flagship product. The Growth plan supports unlimited campaigns, so if you have multiple products you want to advertise, Growth is the right choice. We recommend starting focused on your best-performing product and expanding from there.

ACoS stands for Advertising Cost of Sale — it's the percentage of ad revenue that goes to ad spend. For example a 25% ACoS means for every $100 in sales you spent $25 on ads. A healthy ACoS depends on your margins, but we typically target 25–35% for established campaigns. In the first few weeks we accept higher ACoS while gathering data and building ranking — then we tighten it down.

Each month we calculate the total Amazon ad revenue attributed to campaigns we manage for you. We take a percentage of that number — 8% on Starter, 10% on Growth — on top of the base monthly fee. So if your campaigns generate $10,000 in revenue in a month, our percentage portion on the Starter plan would be $800. The more we generate, the more we earn — our incentives are fully aligned with yours.

The base fee ($300 Starter / $600 Growth) covers our time, tools, and management work — campaign setup, keyword research, optimization, reporting, and communication. It ensures we can dedicate proper resources to your account regardless of early revenue. The percentage on top is the performance incentive that grows as your results grow.

No — ad spend is separate and paid directly to Amazon through your Seller Central account. Our fee is for managing and optimizing the campaigns. You set the daily budget limits and Amazon charges your card directly. We recommend starting with $40–70/day total across campaigns and scaling from there based on results.

Billing is handled securely through Stripe. Your base fee is charged on the same date each month. The performance percentage is calculated at the end of each month based on Amazon's attribution data and charged in the following billing cycle. You'll receive a clear breakdown showing exactly what revenue was attributed and how the percentage was calculated.Powered by Stripe — fully secure

On the monthly plan — yes, anytime, no questions asked. Just let us know before your next billing date. On the yearly plan, you commit for a full year in exchange for the discounted rate (equivalent to 2 months free). We're confident in our results, which is why we offer the monthly cancel-anytime option — we want you to stay because it's working, not because you're locked in.

Most clients see their first sales within the first week of campaigns going live. Meaningful revenue growth typically becomes clear by weeks 3–4 as Amazon's algorithm starts rewarding your listing with better organic placement. The biggest gains usually happen in months 2 and 3 as we've had time to optimize based on real data. Don't expect overnight miracles — expect steady, compounding growth.

We can't guarantee specific revenue numbers — no honest agency can, because Amazon results depend on your product, price, competition, and listing quality. What we can guarantee is that we'll build the best possible campaign strategy for your product, optimize it continuously, and be fully transparent about performance. Our percentage model means we only earn more when you earn more — that's the strongest performance guarantee we know of.

Our client average sits above 5x ROAS — meaning $5 in revenue for every $1 in ad spend. Individual results vary based on product category, competition level, and price point. Some clients see 3–4x, others hit 7x+. We'll give you a realistic projection after reviewing your specific product and market before you commit to anything.

You'll always have full access to your own Amazon Seller Central dashboard where all campaign data lives in real time. On top of that, we send you a clear performance report (monthly on Starter, weekly on Growth) breaking down impressions, clicks, sales, spend, ROAS, and keyword rankings. No jargon — just the numbers that matter explained plainly.

You'll have a dedicated account manager who handles your campaigns and is your main point of contact. They'll know your product, your goals, and your results inside out. You won't be passed between different team members or dealing with a faceless support inbox — same person, consistent communication.Dedicated account manager

Very little — that's the whole point. After the initial onboarding (about 30 minutes to share access and answer a few questions about your product), the ongoing time commitment is reading our performance reports and occasional replies to questions we have. We handle everything else. Most clients spend less than an hour per month on this.

Tell us — directly and honestly. We want to know. If something isn't working we want to fix it, not lose you as a client. We'll review the strategy together, make changes, and give it more time to prove itself. If after a genuine effort results still aren't where they should be, you can cancel your monthly plan with no penalty. We'd rather earn your continued business than lock you in.

Yes — we work with brands selling on Amazon.com (US) and Amazon.ca (Canada). If your product is listed on the US marketplace, that's where the biggest opportunity is and where we focus our campaigns. We can discuss other marketplaces (UK, Australia, etc.) on a case-by-case basis depending on your situation.